Apple's Newest Device -- The iCircle.

Are the photos below sneak peaks at Apple's newest device? The rumored device is code named Hudsucker. Little is known about the potential new device other than it's shape. Insider Norville Barnes said it was "You know, for kids." Another insider Paul Receiver says it's no longer going to be for kids but for the steering wheel in automobiles. In yesterday's third quarter earnings call Tim Cook may given us a hint by saying "having something in the automobile is very important," and "I think that Apple can do this in a unique way and better than anyone else." How it will attach to the steering wheel is unknown at this time.

H/T marketwatch.com for the Tim Cook quotes